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Event
Microsite
Project
Overview
To attract potential sponsors, we provided a fluid user experience (UX) and neat user interface (UI) that effectively relayed the message of Unity in an attention-grabbing and engaging fashion. We drew in potential sponsors by tapping into their emotions and sense of patriotism using a highlight video and well-written copy & content. The site played a vital role in Unity Ride’s ability to execute their plans and ideas while creating a lasting impact within the community.
Launch
Website
The website managed to convince potential sponsors to support the cause by showcasing the cyclists’ profiles; proving to them that a campaign is only as meaningful as the people running it. After all, Unity is communicated through the people’s actions.
People
The website managed to secure well-known brands to fund the event. Sponsors include Astro, Allianz, and Touch 'n Go, Taylor’s University, IOI City mall, Skybus, and 12 additional brands. Brands and sponsors are displayed on the site to spark top-of-mind awareness and strategic branding.
Sponsors